New Release: 2026 HR, Administration & Marketing Salary Guide
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Aplin has released its 2026 HR, Administration & Marketing Salary Guide, co-developed with Impact Recruitment, an Aplin Brand, providing current salary benchmarks and market insights for employers and professionals across Canada.
Built on real-time recruitment activity and ongoing conversations with employers and candidates, the guide reflects a market in which traditional role boundaries are shifting. Organizations are operating with leaner teams, technology is changing how work gets done, and professionals across HR, Administration and Marketing are increasingly being asked to bring broader skills and greater adaptability to their roles.
Roles Are Evolving
The 2026 guide explores several trends shaping hiring across HR, Administration and Marketing, including:
- The continued evolution and expansion of HR, administrative and marketing roles
- Growing demand for strategic capabilities alongside functional expertise
- How technology and automation are changing traditional responsibilities
- The increasing importance of adaptability and technology skills
- The role flexibility, compensation and workplace culture play in candidate decisions
- How hiring processes and employer expectations can influence recruitment outcomes
The guide also examines the changing administrative landscape, where automation, hybrid work and leaner organizational structures are reducing demand for some traditional support positions while creating opportunities for professionals who can take on broader responsibilities.
Across HR and Marketing, employers are similarly looking for professionals who can contribute beyond a narrowly defined function. Specialized expertise remains valuable, but organizations are also placing greater emphasis on people who can work across functions, understand the business and adapt as priorities change.
Access the Full Guide
The 2026 HR, Administration & Marketing Salary Guide includes salary benchmarks across Canada, along with insights to help employers make informed compensation and hiring decisions and professionals better understand their market value.
About Aplin
Aplin is a leading Canadian recruitment firm that connects organizations with top talent across a wide range of industries and functions. With offices and reach across Canada, Aplin supports employers and job seekers in navigating an increasingly competitive and evolving labour market.
About Impact Recruitment
Impact Recruitment, an Aplin brand, extends this expertise with a strong presence in key markets and deep specialization across professional sectors. Together, Aplin delivers recruitment solutions across permanent, contract, and project-based hiring.
Media Contact
Crystal Furtado
Marketing Manager, Aplin
cfurtado@aplin.com
