Lead Generation Specialist—Personal Benefits

Our Client is seeking a motivated Lead Generation Specialist to identify and engage prospective clients for our personal benefits team. This is a hybrid role based in Edmonton, offering the flexibility to work remotely while also collaborating in the office. It’s an entry-level position with opportunities for growth, the chance to work independently, and the ability to make a meaningful impact on clients’ experience.

Roles and Responsibilities

• Research and identify potential business leads through various channels, including online research, social media, and networking opportunities
• Leverage marketing-generated prospect lists to contact and qualify leads via phone calls, email campaigns, and other communication methods
• Generate high-quality leads for personal benefits consultants by engaging prospective clients and identifying their needs
• Develop, maintain, and update a database of leads and prospects for ongoing and future outreach
• Collaborate with sales and marketing teams to refine and execute effective lead generation strategies
• Analyze lead generation performance metrics and prepare reports to track results and identify opportunities for improvement
• Stay informed on industry trends, market conditions, and best practices related to lead generation
• Deliver a professional and positive experience in every client interaction
• Manage multiple tasks and priorities independently while meeting deadlines
• Participate in training sessions and internal initiatives as required
• Build and maintain strong working relationships with internal teams and stakeholders

Qualifications

• Post-secondary degree in Marketing, Business Administration, or a related field
• 3–5 years of experience in sales, lead generation, or a related role
• Strong verbal and written communication skills
• Proven ability to work independently in a remote environment with minimal supervision
• Excellent organizational and time management skills
• Proficiency with lead generation tools, CRM software, and digital outreach platforms
• Experience developing and executing lead generation strategies
• Strong analytical skills with the ability to interpret data and make data-driven decisions

At Aplin — together with our brands CompuStaff and Impact Recruitment — we connect great people with great organizations across North America. We believe diverse teams build stronger companies, and we welcome applicants from all backgrounds, experiences, and perspectives. We use AI tools to assist in a fair and efficient matching process, helping our recruiters connect the right people with the right opportunities. To be considered, applicants must be legally entitled to work in Canada, including holding any required permits. Our recruitment services are always free for job seekers.