Sales Director, Group Benefits, Large Group

Ready to lead from the front and grow meaningful large-group benefits relationships across British Columbia? As the Sales Director for Large Group Benefits, you’ll partner closely with a team of Account Executives to drive new business, strengthen advisor and customer relationships, and lead a high-performing sales environment. You’ll help shape quarterly regional plans, elevate escalated client matters, and guide your team through every step of the sales process, from request for proposal through finalist presentations and implementation support.

This is a people-leadership role with a business-development focus, built for someone who thrives on connection, negotiation, and turning opportunities into long-term wins.

Responsibilities: 

• Lead and coach a team of Account Executives focused on large-group benefits growth in BC
• Partner closely with AEs on day-to-day needs; step in on escalations when required
• Build and maintain strong relationships with advisors, customers, and internal partners
• Attend key in-person sales meetings and support finalist presentations 
• Execute quarterly regional business plans and deliver on sales, retention, and persistency goals
• Work closely with regional service teams to ensure strong client experience and outcomes
• Promote additional products/services to support retention and cross-sell opportunities
• Manage a small book of large/complex clients as needed
• Track performance against KPIs and drive consistent team execution
• Collaborate with head office on initiatives; contribute ideas to improve products/services
• Act as a client-centric change leader and represent the organization in the market

Required Skills: 

• 5 plus years of group benefits sales experience in BC, with a focus on large enterprise clients 
• Business development (BD) mindset with strong ability to identify, pursue, and close opportunities
• Strong communication and presentation skills, including leading or supporting finalist presentations
• Demonstrated sales process fluency, including experience from request for proposal to implementation
• Ability to coach and lead a sales team (people leadership experience is a plus, not strictly required)
• Valid driver’s license and vehicle

Benefits: 

• Competitive base salary: $130,000 to $150,000 depending on the experience plus bonus 
• Comprehensive health and dental benefits package 
• Stock option 
• Paid time off - 3 to 4 weeks + personal days and community volunteer day 
• Hybrid working model 
• Strong internal career growth path 

If you are interested in taking on a leadership role, this role is for you! Apply today


At Aplin — together with our brands CompuStaff, Impact Recruitment, and Vantix Systems — we connect great people with great organizations across North America. We believe diverse teams build stronger companies, and we welcome applicants from all backgrounds, experiences, and perspectives. We use AI tools to assist in a fair and efficient matching process, helping our recruiters connect the right people with the right opportunities. To be considered, applicants must be legally entitled to work in Canada, including holding any required permits. Our recruitment services are always free for job seekers.