Digital Marketing Analytics Lead

JJoin a top employer and advance your career. Aplin has partnered with a US-based eCommerce organization to hire a Digital Marketing Analytics Lead! This will be a permanent opportunity supporting a high-growth, revenue-driven analytics function.

Benefits & Perks

• Compensation: $120,000–$140,000 CAD + annual bonus
• Please note, this role is fully remote (must be based in Alberta) and operates on Central Time hours (8 AM – 5 PM CT)
• Permanent, full-time position + Benefits

Responsibilities

• Serve as the lead analytics partner to marketing leadership, influencing decisions that directly impact revenue growth and profitability
• Own marketing analytics end-to-end, from data extraction and validation through insight generation and executive-level recommendations
• Analyze and optimize paid search (PPC) performance, a primary revenue driver for the business
• Evaluate website performance, user behavior, and conversion funnels to identify opportunities for improvement
• Conduct ongoing website testing and experimentation, partnering with marketing teams to assess impact and refine strategies
• Diagnose performance changes (e.g., revenue fluctuations, ROAS shifts, conversion declines) and determine root causes
• Translate complex data into clear, actionable insights for senior stakeholders, including executive leadership
• Build and maintain insight-driven dashboards in Power BI or Tableau to guide business decisions
• Mentor and manage 2 analysts across a global team, supporting development, prioritization, and quality of work
• Proactively identify opportunities and issues, operating independently in a fast-paced, high-growth environment

Qualifications

• Bachelor’s degree in Math, Marketing, Statistics, Computer Science, Finance, Economics, Data Science, or a related field
• 3–5+ years of experience in digital marketing analytics within an eCommerce environment
• Strong experience analyzing paid search (PPC) performance and large marketing budgets tied to revenue outcomes
• Proven track record of delivering measurable business impact (e.g., revenue growth, conversion improvements) with clear, data-backed results
• 2–3 years of hands-on SQL experience for data extraction, manipulation, and validation
• Advanced experience with Power BI or Tableau
• Experience working with tools such as Google Analytics, Google Ads, and data warehouses (Azure or Snowflake preferred)
• Deep understanding of website analytics, customer journey, and conversion optimization
• Previous experience managing or mentoring analysts
• Strong communication skills with the ability to translate technical insights into business recommendations for senior stakeholders
• Highly results-driven, curious, and comfortable working in ambiguity within a fast-paced environment

At Aplin — together with our brands CompuStaff, Impact Recruitment, and Vantix Systems — we connect great people with great organizations across North America. We believe diverse teams build stronger companies, and we welcome applicants from all backgrounds, experiences, and perspectives. We use AI tools to assist in a fair and efficient matching process, helping our recruiters connect the right people with the right opportunities. To be considered, applicants must be legally entitled to work in Canada, including holding any required permits. Our recruitment services are always free for job seekers.