Marketing Lead

If you are a talented and experienced Marketing Lead, Aplin has the right opportunity for you! Our client, a leader in their field, has partnered with Aplin to grow their team in Ottawa, Ontario!

Salary: $80,000

We are seeking a hands-on, strategic Marketing Leader to lead and execute marketing efforts across a group of operating companies in recycling, trucking (auto shipping), storage, and shipping containers. This role owns the full marketing function end to end — from strategy through execution — with the opportunity to build and scale a team over time.

This role is suited for someone who is both creative and detail-oriented, understands how marketing drives revenue, and is confident owning results.

Key Responsibilities

• Own and lead all marketing channels, including print media, visible/outdoor advertising, events, performance marketing, content, and community initiatives
• Develop and execute marketing strategies that drive brand awareness, lead generation, and sales growth
• Manage social media, performance marketing, content creation, sponsorships, radio advertising, and community events
• Oversee marketing initiatives across multiple companies and industries, ensuring consistency and effectiveness
• Understand customer journeys and sales funnels, and optimize marketing efforts to support conversion and revenue
• Analyze performance, track results, and continuously optimize campaigns
• Maintain a high level of attention to detail across all marketing materials and initiatives
• Build, delegate to, and manage internal or external marketing resources as the function grows
• Collaborate closely with leadership and sales teams to align marketing with business objectives

Required Experience & Qualifications

• 5+ years of progressive marketing experience
• Broad, well-rounded marketing background across digital, traditional, and experiential channels
• Strong understanding of business fundamentals, customer behavior, and sales-driven marketing
• Proven ability to balance strategic thinking with hands-on execution
• High attention to detail with the ability to manage multiple initiatives simultaneously
• Confident decision-maker with strong ownership and accountability
• Creative mindset paired with strong organizational and execution skills

What Success Looks Like

• Clear, cohesive marketing strategies that support growth across all companies
• Increased brand visibility, engagement, and lead generation
• Well-executed campaigns that connect marketing activity to sales outcomes
• A scalable marketing function that can grow with the business

At Aplin — together with our brands CompuStaff and Impact Recruitment — we connect great people with great organizations across North America. We believe diverse teams build stronger companies, and we welcome applicants from all backgrounds, experiences, and perspectives. We use AI tools to assist in a fair and efficient matching process, helping our recruiters connect the right people with the right opportunities. To be considered, applicants must be legally entitled to work in Canada, including holding any required permits. Our recruitment services are always free for job seekers.