Sales Manager

We’ve partnered with an established, growth-oriented organization in the equipment and service sector to recruit a dynamic Sales Manager for their Winnipeg operation. The client is looking for a leader who can build on a strong customer base, drive market share, and shape a high-performing sales culture while adhering to processes and systems in place.

The Role
As Sales Manager, you’ll oversee a team of experienced sales consultants and be responsible for the profitable, sustainable performance of the department. You’ll set clear goals, coach your team on measurable activities, and ensure an exceptional customer experience from first contact through delivery and after-sales support. This role blends hands-on leadership with strategic direction, and includes key account involvement when needed.

Key Responsibilities

• Lead, coach, and develop a sales team to exceed revenue, margin, and market share targets.
• Implement and monitor a disciplined sales process, ensuring consistent prospecting, follow-up, and account management.
• Conduct regular field visits and joint calls to strengthen customer relationships and mentor team members.
• Oversee recruitment, onboarding, performance reviews, and training plans for all sales staff.
• Manage department operations, including pricing strategy, inventory levels, vendor relations, and marketing plans in collaboration with senior leadership.
• Track and analyze key performance metrics; take corrective action to achieve objectives.
• Maintain contact with major customers and handle complex or escalated issues directly.

Qualifications:

• 8+ years of progressive sales experience, including at least 3 years managing or leading a team (equipment, industrial, construction, agriculture, or related sector).
• Proven record of exceeding sales targets and implementing structured sales processes.
• Strong coaching and people-leadership skills; able to motivate, develop, and hold others accountable.
• Excellent communication, negotiation, and customer-relationship skills.
• Organized, analytical, and comfortable managing multiple priorities.
• Post-secondary education in business, marketing, or a related field is preferred.
• Valid driver’s license and ability to travel within the region as needed.

Benefits & Perks:

• A respected, well-capitalized employer with a loyal customer base and strong brand presence.
• Competitive base salary plus performance incentives.
• Full benefits package and company vehicle
• A chance to shape the sales strategy and culture for a growing operation with senior leadership support.

David Aplin & Associates Inc., operating as Aplin, and its associated brands, CompuStaff and Impact Recruitment, is an award-winning employment agency connecting diverse, top-tier talent with exceptional organizations across North America. We welcome applicants from all backgrounds and charge no fees to apply or engage with our recruiters. Our clients partner with us to help expand and diversify their teams. Please note that all applicants must be legally entitled to work in Canada, including holding any necessary work permits.