Technical Sales Engineer



  • Sales & Marketing
  • Job Code: RT863931116
  • Posted: November 06, 2018
The Job has been filled
David Aplin Group, one of Canada's Best Managed Companies, has partnered with our client, a leader in steel wire, to recruit a Technical Sales Engineer based in Calgary, Alberta.


The Technical Sales Engineer will bring leadership to our corporate strategy of growing our Engineered Structural Mesh business into North America, with a primary focus on developing and growing sales channels from our existing Canadian operations. The skill set of this resource combines both a strong and experienced engineering background with seasoned sales capability – a unique and already established individual that can ensure we can penetrate the market quickly, skillfully and independently. This individual’s experience will be broad to ensure access, relationships and prior success with these key stakeholders. 

The Technical Sales Engineer position is an intricate part of a well-established dynamic sales team. He/she will promote and develop new prospects and engage with existing customers to drive sales of structural reinforcement products which require technical knowledge and strong understanding of concrete reinforcing applications. The individual acts as a key interface between the customer and the business. He/she will execute sales plans to exceed business targets and customer expectations by performing the following duties. 

The Role:

  • Promote concrete reinforcement solutions using welded mesh to structural design companies, engineering consultants, design/build contractors and other designers or customers to enhance product exposure.
  • Represent company at relevant industry associations (e.g. WRI, CRSI, etc.) and standard committees (e.g. ASTM) to continue promotion and acceptance of welded reinforcement products. 
  • Establish and execute detailed sales plans and product, customer and channel strategies that meet or exceed Company goals for volume, margin and market share. Monitor key account activity, while communicating critical information to the General Manager of Sales.
  • Identify and qualify new growth opportunities, including opportunities in: new product applications, new accounts, increased market share, new segments, sales channels, and geography. 
  • Work with the General Manager of Sales to maintain or modify commercial policies, including: price schedules, rebates, and other discounts to customers.
  • Prepare budgets for selling expenses and other key SG&A components within region, as required.
  • Actively participate in forecasting of volume, price, and product mix based on customer, market and economic conditions. Prepare periodic reports showing volume, market share, profitability, potential sales and areas of proposed business development.
  • Resolve customer complaints, as required.
  • Develop and maintain strong relationships with executive leadership of key accounts.
  • Negotiate and close orders. 
  • Monitor and evaluate the activities, products, and market share of the competition. Constantly collect and test understanding of market pricing.
The Ideal Candidate:

  • Engineering Degree, preferably in Civil Engineering.
  • Minimum of 5+ years of prior experience in a similar role, or equivalent combination of education and Industrial experience.
  • Technical and application fluency with concrete reinforcing applications.
  • Experience setting up and managing local and regional customer accounts.
  • Must be exceptionally strong with MS Office.
  • Excellent communication skills both verbal and written. 
  • Proven leadership ability, effective team builder and coach, driven self-starter, and high level thinker and strategist.
  • Hands-on individual who takes ownership and brings solid solutions to the table.
  • Ability to build strong, high level relationships at the executive level of key accounts.
  • This position requires regular travel within Canada and the United States. 
  • Must be legally authorized to work in Canada.
Salary will be $90,000 per year plus incentive bonus, full benefits and a $750/m car allowance. Please only apply if you have an engineering background.

If you are interested in this position and meet the above criteria, please click the Apply button to send your resume in confidence directly to Rob Thomas, Consultant, Aplin Sales & Marketing.  We thank all applicants; however, only those selected for an interview will be contacted. #LI-CAL


If this is your first introduction to us, we invite you to become one of our satisfied candidates. David Aplin Group has been Canadian owned since 1975. Our professional consultants are passionate about helping you find a fulfilling job or career and ensuring your complete satisfaction with our process. Our proven track record, nearly 4 decades long, is largely due to our team of highly skilled and successful specialists. Through superior service and a commitment to long-term relationships, we provide deep specialization in core areas for complete recruiting and HR solutions across Canada - all from one source. We look forward to exceeding your expectations!

Learn more about David Aplin Group and view all of our current job opportunities, career tips, and tools at



Rob Thomas

Sales & Marketing



  • 403.351.2434

By clicking ‘Apply’, you agree to David Aplin Group Terms and Conditions of Use.