Product Marketing Manager



  • Sales & Marketing
  • Job Code: 9S290593429
  • Posted: May 04, 2018
David Aplin Group, one of Canada's Best Managed Companies, has partnered with our client to recruit for a Product Marketing Manager.

Do you have experience as a Creative Director in Product Marketing or in Communications? Join one of the fastest growing companies in Canada. They are recognized as one of the most dynamic and successful businesses in Canada. This large-scale e-Commerce business has over four million customers. They are currently expanding and looking to recruit a Product Marketing Manager in Edmonton. In this role, you will be responsible for leading the creation of interactive web products and services that are easy to use (and enjoyable) to use for their 20 million yearly visitors. 
The Role:

  • Lead a team of Product Specialists working to develop interactive product questionnaires that customers fill out to create     customized legal documents
  • Build, prioritize and execute against the product roadmap
  • Collaborate with our Legal and Design departments to drive growth of key performance indicators (conversion rate, revenue, subscription renewals)
  • Develop innovative strategies for increasing user engagement and retention
  • Assess the viability of potential projects, services and features
  • Mentor team members to develop a high-performance culture
  • Gather and sort through quantitative and qualitative data to determine problem areas and opportunities for improvement across products
The Ideal Candidate:

  • Post-secondary education in Marketing, Communications, Writing, Business, Law or other relevant fields
  • Experience in Product Marketing, Creative Services, Copy Writing
  • Ability to communicate complicated information in a succinct way that all users can understand
  • Sound judgment and decision-making abilities
  • Excellent written and verbal communication skills
  • Ability to manage relationships and collaborate with multiple subject matter experts
  • Understanding of consumer psychology, online marketing, and conversion optimization

If you are interested in this position and meet the above criteria, please click the Apply button to send your resume in confidence directly to Suzanne Gosse, Consultant, Aplin Sales & Marketing. Visit our website at to view our job opportunities, career tips and tools. We thank all applicants; however, only those selected for an interview will be contacted.  #LI-EDM


If this is your first introduction to us, we invite you to become one of our satisfied candidates. David Aplin Group has been Canadian owned since 1975. Our professional consultants are passionate about helping you find a fulfilling job or career and ensuring your complete satisfaction with our process. Our proven track record, nearly 4 decades long, is largely due to our team of highly skilled and successful specialists. Through superior service and a commitment to long-term relationships, we provide deep specialization in core areas for complete recruiting and HR solutions across Canada - all from one source. We look forward to exceeding your expectations!

Learn more about David Aplin Group and view all of our current job opportunities, career tips, and tools at



Suzanne Gosse

Sales & Marketing / Legal Professionals



  • 780.229.2005

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