Marketing Generalist



  • Sales & Marketing
  • Job Code: 9J211614927
  • Posted: September 27, 2018
David Aplin Group, one of Canada's Best Managed Companies, has partnered with our client to recruit a full-time, permanent position for a Marketing Generalist based in Edmonton, AB

This is a hands-on generalist marketing role where you will need to be directly involved in planning, development, and the tactical implementation of marketing strategies and actively see projects through to completion.

The Role:

  • Develop promotional material and campaigns to raise the company’s profile to potential customers.
  • Create customer testimonials, including coordination and shooting of on-site video.
  • Review, research, plan, and arrange trade shows; including post-show assessment.
  • Plan and execute all web, Search Engine Optimization/Search Engine Marketing, marketing database, email, social media and display advertising campaigns.
  • Measure and report performance of all marketing initiatives and assess against goals (ROI & KPI’s).
  • Maintain and update marketing lists and initiatives as required.
  • Develop and implement the annual marketing plan.
  • Conduct regular and on-going market research.
The Ideal Candidate:

  • Bachelor’s degree in Marketing or equivalent.
  • Must have 5+ years of experience in the field of Marketing.
  • Experience in the industrial marketplace would be an asset.
  • Strong understanding and demonstrated ability of both offline and current online marketing concepts, latest trends, strategies, and best practices.
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate.
  • A take-charge person who enjoys working collaboratively to achieve a goal and/or business objective and also able to work effectively with engaged owners.
  • Excellent communication and writing skills with proficiency in MS Suite.
  • Ability to prioritize, multi-task and perform in a deadline-oriented environment.
  • Experience with graphic and video editing software.

If you are interested in this position and meet the above criteria, please click the Apply button to send your resume in confidence directly to JoAnn Beliveau, Senior Partner, Aplin Sales & Marketing. We thank all applicants; however, only those selected for an interview will be contacted.  #LI-EDM


If this is your first introduction to us, we invite you to become one of our satisfied candidates. David Aplin Group has been Canadian owned since 1975. Our professional consultants are passionate about helping you find a fulfilling job or career and ensuring your complete satisfaction with our process. Our proven track record, nearly 4 decades long, is largely due to our team of highly skilled and successful specialists. Through superior service and a commitment to long-term relationships, we provide deep specialization in core areas for complete recruiting and HR solutions across Canada - all from one source. We look forward to exceeding your expectations!

Learn more about David Aplin Group and view all of our current job opportunities, career tips, and tools at



Joann Beliveau

Sales & Marketing


Senior Partner

  • 780.229.2008

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