Digital Media Analyst



  • Office Professionals
  • Job Code: SC6638058
  • Posted: May 08, 2018
David Aplin Group, one of Canada's Best Managed Companies, has partnered with our client to recruit a Digital Media Analyst to support their Operations team based in Toronto, ON.

The successful candidate will directly support internal account teams (and clients where applicable) with a variety of functions critical to the successful analysis and performance evolution of clients. You will also be assisting in the development of internal studies that involve isolating and translating platform-wide trends into actionable insights that can be applied to strengthen client success.

  • Translating key business objectives into insight-rich experiments that drive marketing ROI
  • Ensuring campaign execution is performed efficiently, accurately and with excellence
  • Working in a consultative role to provide high-value insights in the form of campaign data analysis, interpretation and actionable advice
The Role:

  • Manage your campaign portfolio to ensure agreed upon timelines and performance goals can be met
  • Continuously iterate campaign design to optimize both delivery and performance leveraging any and all analytical and discovery tools/techniques and platform features at your disposal
  • Maintain a culture of risk management and control, supported by adherence to and evolution of established internal processes and infrastructure
  • Thoroughly document and keep account teams updated on campaign performance, growth opportunities, issue resolution and optimization actions
  • Prepare for and present weekly internal reviews of account performance across tactics, revenue, KPIs, pacing and key learnings
  • Develop executive-level post-campaign reports that communicate insights in a clear, concise and valid way so that your team and clients can effectively incorporate those insights into improved campaign planning and design
  • Contribute to the ongoing development of processes and best practices concerning campaign design, quality assurance, testing methodologies, and reporting and optimization approaches to ensure the fullest impact and efficiency of both client investments and internal workflows
  • Maintain a high degree of technical proficiency and knowledge across the platforms and toolsets within which you will be working
  • Keep on top of industry trends and current events that may impact client business
The Ideal Candidate:

  • 2-4 years working experience in a similar or analytical role
  • Bachelor's or Master’s degree in a quantitative discipline (mathematics, statistics)
  • A MUST: Advanced Excel and PowerPoint proficiency (Experience with Pivot Tables, VBA/Excel Macros and R or Python)
  • Excellent diagnostic and troubleshooting skills
  • Excellent PowerPoint presentation-crafting and storytelling skills
  • High degree of creativity, self-motivation and drive
  • Technical acumen required to understand how to execute campaigns in a way that optimizes the use of our platform
  • You "live for" the numbers and have a high natural attention to detail
  • Strong quantitative, analytical, data interpretation and research skills
  • Strong organizational and time-management skills
  • Professional oral and written communication skills; impeccable written and spoken English
If you are interested in this position and meet the above criteria, please click the Apply button to send your resume in confidence directly to Tiziana Mastronardi, Consultant, Aplin Office Professionals. We thank all applicants; however, only those selected for an interview will be contacted. #LI-GTA


If this is your first introduction to us, we invite you to become one of our satisfied candidates. David Aplin Group has been Canadian owned since 1975. Our professional consultants are passionate about helping you find a fulfilling job or career and ensuring your complete satisfaction with our process. Our proven track record, nearly 4 decades long, is largely due to our team of highly skilled and successful specialists. Through superior service and a commitment to long-term relationships, we provide deep specialization in core areas for complete recruiting and HR solutions across Canada - all from one source. We look forward to exceeding your expectations!

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Tiziana Mastronardi

Office Professionals

Greater Toronto Area


  • 905.247.5120

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