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We are looking for a Senior Manager, Retention Marketing to lead retention strategy and performance across the customer lifecycle.
This role manages a team responsible for lifecycle email, organic social, direct mail, reviews, and brand reputation. You will set direction, prioritize work, and improve performance across channels, while ensuring efforts are aligned to business goals.
You will also work closely with the various Marketing channels, Product, Data Analytics, and other teams to improve customer experience and retention outcomes, and serve as the primary retention marketing lead in communication with the CMO. This is a full-time remote position.
Key Responsibilities
- Own retention performance across the customer lifecycle, including engagement, renewal, and win-back
- Manage and develop channel owners across email, social, direct mail, and reputation
- Set priorities and ensure work is aligned to business impact, not just activity
- Review plans, improve decision-making, and raise the quality of execution across the team
- Partner with Product, Support, Traffic, CRO, and Data teams to identify and address drivers of churn and customer experience issues
- Represent retention marketing in cross-functional initiatives, including acquisition integrations
- Use data and testing to improve performance and inform decisions
- Communicate performance, risks, and recommendations clearly to leadership
Qualifications and Requirements
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
- 7+ years of experience in lifecycle, retention, or email marketing, with at least 2 years in a people management role
- Strong understanding of customer lifecycle marketing, segmentation, and personalization
- Proven experience leading and developing high-performing marketing teams
- Experience working with email marketing platforms and customer data
- Strong analytical skills with the ability to translate data into clear insights and actions
- Excellent communication and stakeholder management skills
- Ability to operate effectively in a fast-paced, evolving environment
At Aplin — together with our brands CompuStaff, Impact Recruitment, and Vantix Systems — we connect great people with great organizations across North America. We believe diverse teams build stronger companies, and we welcome applicants from all backgrounds, experiences, and perspectives. We use AI tools to assist in a fair and efficient matching process, helping our recruiters connect the right people with the right opportunities. To be considered, applicants must be legally entitled to work in Canada, including holding any required permits. Our recruitment services are always free for job seekers.