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Aplin is proud to support a long-standing client in the hiring of a Digital Experience Manager to lead optimization across the end-to-end digital customer journey. This role focuses on improving how customers interact with the brand online, with a strong emphasis on conversion, usability, experimentation, and continuous improvement.
In this role, you will lead a team responsible for optimizing key digital touchpoints including checkout, pricing presentation, subscription flows, and post-purchase experiences. You will leverage customer insights, data, and experimentation to identify opportunities that improve performance and drive measurable business impact.
Working closely with teams across Product, UX, Data & Analytics, Engineering, Pricing, and Marketing, you will play a key role in shaping and improving the digital experience. This is a hands-on leadership role where you will set priorities, guide strategy, and ensure consistent execution across multiple initiatives.
This is a full-time permanent position (37.5 hours per week) with flexible hybrid or in-office work arrangements. Candidates must live in the Edmonton, AB area.
What You’ll Do
- Lead and develop a team focused on improving digital conversion, engagement, and customer lifetime value
- Own the end-to-end digital experience, including checkout flows, pricing presentation, subscription journeys, and post-purchase touchpoints
- Build and manage a prioritized roadmap of digital experience improvements, balancing quick wins with longer-term strategic initiatives
- Use qualitative and quantitative customer insights to identify friction points and optimization opportunities
- Partner with Data & Analytics to translate insights into actionable, testable initiatives
- Oversee experimentation and A/B testing programs, ensuring tests are well designed, prioritized, and tied to measurable outcomes
- Collaborate with UX, Product, Engineering, Pricing, and Marketing to deliver coordinated improvements across the digital experience
- Review and guide improvements to UX, content, layout, and workflows to improve clarity, consistency, and performance
- Monitor key performance metrics and identify ongoing optimization opportunities
- Communicate roadmap priorities, progress, and outcomes to stakeholders and leadership
- Develop playbooks and best practices to scale successful optimization approaches
What You Bring
The Essentials
- Post-secondary education in Business, Marketing, Communications, Psychology, Design, or a related field
- Proven experience leading and developing teams in a digital, ecommerce, UX, growth, or product environment
- Strong experience managing complex projects and delivering against KPIs
- Ability to prioritize and execute across multiple concurrent initiatives in a fast-paced environment
- Background in conversion optimization, UX, ecommerce, or growth marketing
- Strong understanding of consumer behaviour, digital psychology, and conversion principles
- Experience designing and running A/B testing or experimentation programs
- Ability to translate business objectives into structured roadmaps and actionable initiatives
- Experience using AI or digital tools to improve workflow efficiency
- Curious, proactive mindset with a focus on continuous digital improvement
Nice to Haves
- Experience with subscription-based business models and pricing strategy
- Familiarity with CMS platforms and front-end digital environments
- Experience with analytics tools such as Google Analytics, Amplitude, or similar
- Strong understanding of ecommerce optimization and conversion best practices
- Experience in continuous experimentation environments (A/B or multivariate testing)
Why You Should Join:
- Excellent total compensation package (expected salary range $90,000 – $110,000 annually, commensurate with experience)
- Comprehensive health and dental benefits, plus an additional Health Care Spending Account
- Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
- Three weeks paid vacation, plus bonus personal days
- Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
- Company share plan
- Free parking
- Personal offices and collaborative work spaces
- Casual work environment, monthly team events
At Aplin — together with our brands CompuStaff, Impact Recruitment, and Vantix Systems — we connect great people with great organizations across North America. We believe diverse teams build stronger companies, and we welcome applicants from all backgrounds, experiences, and perspectives. We use AI tools to assist in a fair and efficient matching process, helping our recruiters connect the right people with the right opportunities. To be considered, applicants must be legally entitled to work in Canada, including holding any required permits. Our recruitment services are always free for job seekers.