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Our client, an innovative O&G measurement company, is looking for a Senior Fractional Marketer who specializes in B2B content strategy and thought leadership. This is not a junior writing role. We need someone who can own the narrative for a technical software product, translate complex domain knowledge into compelling content, and help establish our client as the authoritative voice in pipeline integrity and fluid quality management.
Core Responsibilities
- Develop and maintain a regular content cadence: LinkedIn, articles, whitepapers, and technical commentary
- Translate product capability (ProTrend AI, ERDS dataset) into audience-appropriate messaging for commercial and operations decision-makers
- Write and produce customer case studies from closed deals and active deployments
- Support conference and trade show submissions: abstracts, speaking proposals, booth and presentation collateral
- Collaborate with the CEO and sales team on high-value proposal narratives
Ideal Candidate Profile
Must-Have
- 7+ years in B2B content marketing or thought leadership, ideally in SaaS, industrial software, or energy technology
- Demonstrated ability to produce executive-level written content independently—not reliant on heavy briefing or editing
- Strong instinct for audience segmentation: writing differently for a VP of Operations vs. a commercial scheduler
- Comfortable working directly with a CEO in a lean, fast-moving environment
Nice-to-Have
- Energy sector familiarity (midstream, pipeline, oil and gas operations)
- Experience marketing a technical or data-driven software product
- Existing relationships or credibility in the Canadian energy tech ecosystem
- Comfort with HubSpot or similar marketing automation platforms
At Aplin — together with our brands CompuStaff, Impact Recruitment, and Vantix Systems — we connect great people with great organizations across North America. We believe diverse teams build stronger companies, and we welcome applicants from all backgrounds, experiences, and perspectives. We use AI tools to assist in a fair and efficient matching process, helping our recruiters connect the right people with the right opportunities. To be considered, applicants must be legally entitled to work in Canada, including holding any required permits. Our recruitment services are always free for job seekers.