VP, Growth, People & Culture

The VP, Growth, People & Culture is a key member of the leadership team and a trusted advisor to the President & CEO and Board of Directors. This role leads the organization’s efforts in business development, broker relations, brand presence, and organizational health, ensuring My Mutual remains a trusted, people-centered mutual built on purpose, collaboration, and growth.

The Vice President champions both external and internal experience, fostering strong relationships with brokers and policyholders while advancing culture, talent, and communications within the organization. This dual focus connects My Mutual's growth strategy with its people strategy, ensuring performance and belonging go hand in hand.

As part of the leadership team, the Vice President partners across all functions to strengthen distribution, elevate brand visibility, and nurture a thriving, values-based workplace culture grounded in People First: On Purpose.

The Role

• Lead broker and distribution relations, sales strategy, and brand development to support sustainable growth and market presence.
• Oversee broker and policyholder experience and retention initiatives, ensuring consistency, responsiveness, and satisfaction.
• Lead the development and execution of talent and culture strategies that foster engagement, belonging, and professional growth.
• Advance marketing and communication initiatives that align with My Mutual's brand, culture, and business objectives.
• Partner with the CEO and leadership team on strategic initiatives related to organizational development, leadership growth, and workforce planning.
• Collaborate closely with Operations and Technology on strategic initiatives related to organizational development, leadership growth, and workforce planning.
• Guide performance and development programs that align with My Mutual's values and long-term success.
• Lead through key functional leads and subject matter experts across growth, marketing, and people functions.
• Champion culture, innovation, and purpose by modeling empathy, collaboration, and accountability in all interactions.
• Build trusted relationships with brokers, industry partners, and community stakeholders.
• Perform other related duties or special projects as assigned to support organizational goals and strategic priorities.

  Core Competencies

• Business Development & Relationship Management: Builds strong, trust-based relationships with brokers, partners, and policyholders.
• People & Culture Leadership: Inspires engagement, inclusion, and performance through authentic, values-based leadership.
• Strategic & Analytics Thinking: Translates organizational vision into actionable people and growth strategies.
• Marketing & Brand Stewardship: Oversees consistent, purposeful communication and brand experience.
• Collaboration & Partnership: Works across functions to connect business growth and organizational culture.
• Innovation & Experience Design: Identifies and implements improvements to enhance the brokers, employees, and policyholder experience.
• Ethical Judgement & Integrity: Ensures fairness, transparency, and respect for all people and partner interactions.
• People First Leadership: Leads with empathy and authenticity, fostering inclusion and shared accountability.
• Communication & Influence: Articulates strategy and inspires confidence internally and externally.

  Education & Experience

• Bachelor’s degree in Business, Marketing, Human Resources, Communications, or any related field. A Master’s degree or professional designation is considered an asset.
• 10+ years of progressive leadership experience in business development, people and culture, or marketing within the insurance or financial sector.
• Proven experience leading growth, relationship management, and organizational culture initiatives that align with strategic goals.
• Demonstrated success collaborating across business functions to drive organizational goals.
• Equivalent combinations of education, professional training, and practical experience demonstrating advanced leadership and strategic capability will be considered.

  Work Environment

• This is a head office role based in Waldheim, Saskatchewan, with additional office space in Saskatoon. This position can operate within a hybrid model, with flexibility for remote work when it supports individual and organizational needs.
• Regular presence at the Waldheim office is expected to foster collaboration and connection.
• Occasional travel for continuous development, industry events, Board, and regulatory meetings is required.
• May be required to work beyond standard hours during the period of major initiatives.

People First Alignment The VP, Growth, People & Culture embodies People First: On Purpose by connecting business success with human potential. This role ensures that every relationship with brokers, policyholders, and employees reflects trust, respect, and shared purpose. Success in this role means driving while nurturing a culture of belonging, accountability, and innovation across My Mutual Insurance.


At Aplin — together with our brands CompuStaff and Impact Recruitment — we connect great people with great organizations across North America. We believe diverse teams build stronger companies, and we welcome applicants from all backgrounds, experiences, and perspectives. We use AI tools to assist in a fair and efficient matching process, helping our recruiters connect the right people with the right opportunities. To be considered, applicants must be legally entitled to work in Canada, including holding any required permits. Our recruitment services are always free for job seekers.