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Our client is a premier home builder with a long-standing reputation for craftsmanship, innovation, and excellence in residential construction. With a strong commitment to quality and customer satisfaction, they are dedicated to creating homes that families are proud to live in. They are now seeking a dynamic and strategic Marketing Manager to lead their marketing efforts and elevate their brand presence in Winnipeg and beyond.
Position Overview
The Marketing Manager will play a key leadership role in developing and executing marketing strategies that drive brand awareness, generate qualified leads, and support sales initiatives. This position requires a balance of strategic planning and hands-on execution, with responsibility for overseeing digital and traditional marketing channels, managing external partners, and collaborating closely with the sales team and senior leadership.
Key Responsibilities
- Develop and implement comprehensive marketing plans to support business objectives, sales targets, and brand positioning.
- Oversee digital marketing efforts including website management, SEO/SEM, email campaigns, social media, and online advertising.
- Plan and execute traditional marketing initiatives such as print, radio, outdoor advertising, and community events.
- Manage brand consistency across all platforms, ensuring alignment with the company’s premium positioning.
- Lead content creation for campaigns, promotional materials, and sales collateral.
- Collaborate with the sales team to design marketing strategies that generate leads and enhance customer engagement.
- Analyze marketing performance metrics, prepare reports, and provide insights to optimize ROI.
- Manage budgets, timelines, and vendor/agency relationships.
- Oversee community engagement initiatives, sponsorships, and show home events to strengthen local presence.
- Provide leadership and mentorship to junior marketing staff
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of marketing experience, ideally within real estate, home building, or a related industry preferred but not necessary
- Proven ability to develop and execute integrated marketing campaigns across digital and traditional channels.
- Strong knowledge of digital marketing tools, analytics platforms, and CRM systems.
- Exceptional communication, project management, and organizational skills.
- Creative mindset with an eye for design and brand-building.
- Experience managing budgets, agencies, and external vendors.
- Leadership experience is an asset.
Why Join?
- Be part of a respected, industry-leading home builder with a strong reputation for excellence.
- Lead marketing strategy in a highly visible and impactful role.
- Competitive compensation package with opportunities for growth.
- Collaborative and supportive in-office work environment.
David Aplin & Associates Inc., operating as Aplin, and its associated brands, CompuStaff and Impact Recruitment, is an award-winning employment agency connecting diverse, top-tier talent with exceptional organizations across North America. We welcome applicants from all backgrounds and charge no fees to apply or engage with our recruiters. Our clients partner with us to help expand and diversify their teams. Please note that all applicants must be legally entitled to work in Canada, including holding any necessary work permits.