Marketing Coordinator

Aplin has partnered with a long-standing client in search of a Marketing Coordinator to join their team. Our client has been in the construction world for many years in Winnipeg and has built a fantastic brand and stellar reputation for their quality. This is a crucial role in creating awareness, generating leads, and maintaining the company’s brand image in the highly competitive construction space.

Responsibilties:

• Support the current marketing efforts to drive awareness, engagement and lead generation
• Coordinate various marketing activities, from digital to conventional marketing channels
• Liaise with the chosen marketing agency to ensure all needs are being addressed
• Manage and update the company’s website
• Create and publish engaging content on social media platforms
• Monitor and analyze online advertising campaigns (Google Ads, Facebook Ads) to optimize performance and generate leads
• Utilize SEO strategies to improve the company’s online visibility
• Develop high-quality content, including blog posts, articles, and press releases, to showcase the company’s expertise and projects
• Maintain a content calendar to ensure a consistent and relevant online presence
• Plan and coordinate participation in industry events, home shows, etc.
• Saty o top of industry trends and market research
• Generate and present regular reports on marketing performance including website traffic, social media engagement and lead generation

Qualifications: 

• Post secondary education in Marketing
• Proven experience in a similar marketing role, 3- 5 years
• Proficiency in digital marketing, social media management, and content creation
• Strong written and verbal communication skills
• Excellent project management and organizational skills
• Knowledge of marketing software and tools, such as Google Analytics, SEO tools, and email marketing platforms
• An energetic collaborator who feeds off of the energy from the internal stakeholders in the office

We are an award-winning employment agency that finds top talent for exceptional organizations across North America. There are no fees to apply for our jobs or engage with our recruiters to find a new career. Companies hire us to help them grow their teams. All applicants must be legally entitled to work in Canada. This includes having proper documentation, such as a work permit.