Marketing Coordinator & Digital Specialist

Marketing Coordinator & Digital Specialist

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Edmonton, Alberta

Engineering & Technical

Permanent

30/11/2022

201170

If you are a talented and experienced Marketing Coordinator & Digital Strategist, Aplin has a great opportunity for you! We have partnered with an Edmonton-based company with over 70 successful years in the market. You will work with an engaged leadership team, reporting to the V.P.

Preference is given to those with a background in Digital Marketing, Media Buying, Graphic Design, Photography, Social media, and Website management. In this position, you will develop and execute a multi-channel (digital & traditional) marketing strategy across several business units. Travel is required within Alberta and B.C.

Benefits & Perks:
  • Hybrid or remote
  • Base salary + bonus
  • Vehicle allowance and mileage
  • Full benefits
  • Laptop, cell phone and all the tools needed to be successful
  • Flexible work environment
  • Travel is required within Alberta and B.C
Responsibilities:
  • Develop, execute, and report on all marketing initiatives implemented
  • Direct all marketing campaigns across the organization with a variety of traffic acquisition channels - including SEO, social media, display and traditional marketing
  • Manage content creation, copywriting, and publishing across all online platforms (social media, website)
  • Produce and edit high-quality graphics, images, and videos for website and social media using Adobe Creative Suite (ability to work with 3rd party on 3-d renderings/video’s)
  • Create and manage google ads, social media ads. Media buying on Instagram and Facebook
  • Write, edit and upload content to the website including images, video’s, blogs, email marketing campaigns
  • Create content using Adobe Creative Suite Applications
  • Analyze social media metrics to achieve targets, such as engagement, traffic, and clicks to create and present new growth strategies
  • Manage the marketing budget (digital & traditional)
  • Administer the company’s CRM system (Salesforce), and provide basic CRM training to new employees
  • Provide senior management with monthly sales reports and campaign results using Salesforce analytics
  • Google Ad Management, Google My Business Management
  • Execute traditional marketing activities, including tradeshow implementation, radio ad facilitation, and marketing collateral development
  • Conducting and processing video tours
  • Drone operation
Qualifications:
  • Post-secondary degree/diploma in Business Analytics or Marketing
  • 3+ years in a professional digital marketing role
  • Experience with Media Buying, Google Adwords, and Social Media
  • Experience in Graphic Design & Photography
  • Experience ins Salesforce is a bonus
  • Independent, self-motivated, there is a lot of autonomy in this role
  • Creative and analytical skills needed


Aplin, one of Canada’s Best Managed Companies, is an employment agency that finds top talent for exceptional organizations across North America. There are no fees to apply to our jobs or engage with our recruiters to find a new career. Companies hire us to help them grow their teams. Visit our website to learn more: www.aplin.com 

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