Optimization Specialist

Optimization Specialist

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Canada, Remote

Sales & Marketing

Permanent

30/11/2022

200429

Join a top employer and advance your career through diverse projects and ongoing and unlimited training! Aplin has partnered with our client, a large established organization, to hire two Optimization Specialists (one remote, one hybrid). Our client is looking for someone who enjoys working with data to measure and analyze consumer behavior. Someone who loves to test and research and then make important recommendations to address relevant business challenges.
 
Reporting to the Marketing Operations Manager, you will work on a variety of interesting and diverse projects. They are leading edge in their industry and opportunities for advancement.
 
Perks & Benefits:
  • Excellent compensation
  • Excellent employer-paid pension plan
  • Hybrid work model
  • Ongoing and unlimited training
  • Flexible benefits
Responsibilities:
  • Develop site optimization strategies to drive conversion across all major lead/sales funnels
  • Lead the design, implementation, and analysis of digital experiments
  • Conduct analysis, interpret data, and make recommendations
  • Perform analysis and report results across programs, campaigns and segments and make actionable recommendations for improvement
  • Continually test and optimize existing campaigns to identify areas of improvement
  • Use Google Analytics, Google AdWords to ensure reliable measurement, analysis, and optimization
  • Set up and maintain Google Analytics and Tag Manager
  • Develop in-depth reporting to provide meaningful visibility
  • Research and analyze business trends to identify new opportunities
  • Perform multivariate or A/B tests, establish KPIs for monitoring and
  • Work closely across teams to develop custom reports to meet their information requirements
Qualifications:
  • Degree in Marketing or Computer Science or related field
  • 3 years minimum experience in delivering conversion testing and optimization
  • Extensive experience with Google Analytics, web analytics, and methodologies, experimentation, and testing, competitive analysis, survey, and market research


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