Aplin Group Blog

We are excited to unveil a brand new artificially intelligent career site on aplin.com. 
David Aplin Group is dedicated to being a leader in using the latest technologies as we continue to evolve and grow our business. We're excited about the application of new technologies to talent acquisition and staffingOur team's forward-thinking approach led us to adopt and deploy artificial intelligence into our own career site, to enhance the job seeker experience from the very first visit
New career site features:
  • Job Cart
  • Social Network Sign-in
  • Talent Community
  • Smart Search
  • ChatBot
The career site is built on the Artificial Intelligence platform designed to increase candidate engagement with AI technologies, simplify job search, and create a hyper-personalized user experience.
David Aplin Group has worked to improve all aspects of the candidate journey, from personalized content, job recommendations, job alerts, easy one-step apply, smart job search, and the ability to recall previously viewed jobs. 
Candidates can use social accounts such as LinkedIn, Facebook or Google, to log into the career site, revealing a customized job search tailored to their own profile and preferences, while saving their information for future visits.
The Aplin Talent Community allows candidates to be the first to know when a new job of interest is posted. We are building a talent network that we can re-engage with, by providing candidates with automated job alerts. 
The Conversational Bot features a variety of core functions, including sourcing, screening, job search and apply. The ChatBot helps our recruiters work faster and smarter, by prompting and initiating conversation with passive site visitors, asking prequalifying questions, and assisting job seekers in finding the right job as quickly as possible.
Smart Job Search
Our new enhanced job search function is backed by intelligence, using semantic search technology to understand user intent and help people find the right job faster. Specific key functions of semantic search technology include the utilization of spell correction, predictive search, synonyms and natural language, resulting in the most relevant search results. 
Keeping mobile-friendliness in mind, our easy one-step apply offers candidates the option to upload their resume directly from cloud storage providers DropBox and OneDrive. The short application form auto-populates based on the resume so candidates can skip straight to the submission process with one simple click. 
Delivering Top Talent To Our Clients
We know that in staffing, artificial intelligence continues to streamline the process of candidate matching by improving the identification of a candidate’s skills and abilities. Organizations that implement AI into their career site see a 94 percent increase in job seeker traffic, three-time increase in conversions, and 49 percent reduction in time to hire.
The new apply process is fully integrated with our core business system, offering recruiters the ability to quickly and accurately search for potential applicants in real-time. This will enable our recruiters to devote more resources to nurturing relationships with talented candidates. We're converting a passive talent market through increased online engagement, helping us identify top talent for our clients.
Stay tuned for more information and other upcoming announcements from the David Aplin Group!



David Aplin Group is a private family and employee owned Canadian staffing agency founded in Alberta in 1975, recognized as one of Canada's most accomplished recruiting firms. Our mission is to positively impact lives.